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Objectives

Small and Medium Enterprises are the foundation which underpin every single economy in the world and governments who perhaps do not recognise that fact, do so at their peril.

Globally, four out of five new jobs are created within small and medium enterprises. If you translate that simple statistic into actual numbers and look forward for say the next fifteen years, you may be surprised that the global workforce will need to be increased by 600 million in order to absorb the anticipated growing workforce. That in turn means that small entrepreneurial businesses will generate nearly 500 million of those jobs.

Yet in spite of these staggering numbers, it is a fact that no matter where in the world you look, whether at an established economy or even in developing countries, it is surprising how little support small entrepreneurs are provided with, especially in two most important fields.

If you are running a small enterprise you will be only too aware of how difficult it is to obtain a bank loan in order for you to be able to drive your business forward – in fact approximately half of all SMEs do not have access to formal credit and have to rely on themselves. To put it very simply, the smaller your business the less likely you are to have access to finance.

Nowadays, apart from the ideas and products of the entrepreneur who has had the courage to launch an enterprise, the second pillar of any modern business is access to the latest technology and systems which will help that entrepreneur to propel his business forward.

We feel that the fact that we began with no more than an idea which we then had to physically go and sell makes us the ideal candidate to form a bond with the entrepreneurial marketplace.

So when we say that as a company we empathise with entrepreneurs, we’re not kidding! Whatever trials and tribulations you go through, we understand them and we understand you as well as your personal and commercial hopes and fears.

It is that experience which has encouraged us to focus almost exclusively on the small entrepreneur market because even in 2016, according to the World Bank, approximately 60% of small businesses have no website, 90% do not have a mobile website and of those who do have them, fail to maximise the major opportunities that they have through being connected to the world.

It is those frightening figures which encouraged us to develop a vision of providing affordable and effective online as well as personal face-to-face services for all pre-startup as well as established entrepreneurs.

Why? Because we understand and empathise with those entrepreneurs who have been brave enough to take the plunge and create their own niche within an economy. We understand that feeling of not being able to obtain finance, or deal with everyday services such as accounting, client relations etc, as well as the struggle which we’ve all had in getting our products out there into the marketplace and the occasional disappointments and mistakes which we all make when our business is in its infancy.

Our founder is Olga Ramos. Her commitment to developing and motivating entrepreneurs is total. She is both an IT and Business graduate with both big company and SME experience. So, whether you are looking for advice on how to kick-start your enterprise or perhaps you are looking for advice on how to structure yourself or perhaps how to approach a bank or even if accounting is a total mystery to you, this site is here to help you.

We hope that you treat it as a meeting place for all like-minded entrepreneurs – both as a forum and as a place to which you can come with ANY entrepreneur-related issue in the sure knowledge that there isn’t a problem with which we are not familiar or that we haven’t dealt with in the past.


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GET USEFUL INSIGHT, ADVICE AND TIPS FOR TAKING THE LEAP TO ENTREPRENEURSHIP.

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AN UP-TO-DATE BUSINESS PLAN THAT INCLUDES:

One- and three-year projections
A capital budget

AN ANNUAL MARKETING PLAN THAT INCLUDES:

Precise sales and profit goals and timetables
Strategies and tactics for the next three years
Budgets, Forecasts, and Benchmarks
A tentative sales plan
My marketing plan also includes:
The demographics of my target markets
A thoughtful definition of the markets we serve
A definition of the needs/wants our products and services fill
An analysis of the growth potential of our markets
A competitive analysis
A definition of our "Unique Selling Proposition"
Projections for other products or services that could be developed
Timetables for research and development

MONTHLY BUDGETS AND STATEMENTS THAT INCLUDE:

Thorough and up-to-date records
Cash flow budget
Profit and Loss (Income) Statement
Balance sheet
Deviation analysis
Standard cost comparisons
Cash reconciliation

AN INFORMATION BASE THAT ALLOWS ME TO:

Keep track of new developments in the industry
Obtain and study key trade information
Understand what “state of the art” means in this business
Provide customers with the best available information about our products and services
Keep all our employees adequately informed

I’M CERTAIN THAT THE BUSINESS IS PROPERLY CAPITALIZED BECAUSE I:

Base capitalisation on worst-case planning
Have emergency funds (or access to them)
Have discussed this with my banker

I UNDERSTAND THE VALUE OF THE BUSINESS BECAUSE I’VE MADE USE OF:

Professional appraisers
Present value methods to evaluate terms
Professional tax planning
Accurate, timely financial information

I STRIVE TO IMPROVE PRODUCTION, QUALITY, AND OPERATIONS BY:

Keeping the equipment in top condition
Maintaining safe conditions
Establishing high standards
Standing behind our products and services
Not tolerating shoddy performance
Working for consistency
Using our company’s “look” as a statement to our markets

PERSONNEL DECISIONS ARE BASED ON HUMANE, CAREFULLY CONSIDERED POLICIES THAT INCLUDE:

Checklists to make sure objectives are clear
Communication, to make sure objectives are understood
Written job descriptions
Regular progress and performance evaluations
Fair hiring practices
Fair wage scales

AS FOR MY OWN PERSONAL/MANAGERIAL SKILLS, I WORK HARD TO:

Develop my problem-solving abilities
Always stay calm
Be objective
Avoid investments in my own ego
Listen to my employees
Plan changes in our course to minimize negative effects
Make decisions promptly
Always get the facts behind problems
Accept my own limitations
Delegate tasks that can be done more efficiently by someone else
Analyze all available options
Develop my reading/study habits
Improve my skills
Consider and evaluate risks
Be positive with customers, employees, associates

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